The new challenges that the world had to face in recent months have certainly left scars that will hardly be forgotten and even the gigantic and ever-changing universe of fashion could not help but watch powerless the change that was happening under its eyes. But, proving once again its strength, fashion didn’t stop and indeed with further energy, the one that can comes only from the darkest moments, tried in every way to give people a reason to smile with colorful, majestic and fun clothes.
It is precisely with this in mind, that Louise Kennedy's Fall / Winter 2020 collection was born: developed in lockdown, it bears the signs of newly challenged lifestyles. With a title that speaks for itself, recalls the priorities in life and makes you feel less alone, "All you need is love" invests in bold and powerful colors, such as red, pink and purple without forgetting the brand's signature marks: clean shapes and lines with luxurious fabrics. The energy of this new collection is undeniable and gives a hopeful sign for this new season.
The theme of love is the main fil rouge: the heart motif is a glamorous touch on most clothing (the Lydia Blazer, Amorette Knit or Kim Trousers just to name a few) and gives to the timeless and elegant pieces a more romantic and dreamy reading key. To keep up with this new love’s atmosphere, there is the introduction of feathers, the magnificent Thalia coat can take you from day to night in a unique impeccable way and for cold days ahead us, Aisha knit, a black turtleneck, is ready to fight even the merciless weather.
In short, Louise Kennedy with this collection made for strong, business, chic women who also enjoy a good fun, brings a little love and affection in a time where it’s really needed, proving once again that fashion is not just beautiful clothes and magazines but much, much more.