<p>The ideal setting for those who wish to experience Italian luxury in its most cinematic form, Lake Como is now also home to GUESS, which has orchestrated a takeover spanning boutiques, hotels, boats and fragrances &mdash; in one of the season's most accomplished style operations.</p>

<h3 style="text-align: justify;">"Ciao Como": GUESS's Italian dream takes shape on the shores of Lake Como.</h3>
<p style="text-align: justify;">There is a place in Italy that has become synonymous with cinematic elegance, with summers suspended between water and light, with terraces overlooking the lake where Hollywood, fashion and the international jet set seem to converge quite naturally. And it is here, among historic villas, subtropical gardens and the emerald waters of Lake Como, that GUESS has chosen to set "Ciao Como" &mdash; a project that transforms the brand's identity into an immersive experience. An initiative built around a precise imaginary: that of a glamorous, seductive and faintly retro Italian spirit, perfectly balanced with the brand's hyper-polished American aesthetic.</p>

<p style="text-align: justify;">The result is a celebration of the lakeside mode de vie, encompassing iconic hotels, promenades along the waterfront and shared moments among a group of international guests invited to experience the allure of the place. Amy Jackson and Bruna Gomes, Iris Mittenaere, Paola Di Benedetto, Nilsu Berkin Aktas, Samira Safi, Isabeau De la Tour and Julia Kuczynska each interpreted, in their own way, that sophisticated allure which has long made Lake Como one of the most sought-after retreats for stars, celebrities and travellers in pursuit of authentic beauty.</p>

<h3 style="text-align: justify;">The new GUESS boutique in Bellagio</h3>
<p style="text-align: justify;">Every great story has its beating heart, and the heart of "Ciao Como" is the new GUESS boutique at number 6, Lungolago Marconi, in the very centre of the so-called "Pearl of Lake Como". A space conceived to immerse visitors in the slow, luminous rhythm of the lake &mdash; amidst the elegant comings and goings of ferry boats, alleyways filled with hydrangeas and terraces suspended above the water.</p>

<p style="text-align: justify;">Bellagio is, after all, one of those places that belongs to the collective imagination of the perfect journey: the destination that travellers from every corner of the world dream of visiting at least once in their lives. Here, GUESS has envisioned a complete experience, composed of accessories, details and atmosphere. Bags, jewellery, eyewear, watches and a ready-to-wear capsule conceived for days on the Lario. And then the new fragrances Iconic Sublime for Her and Iconic Sublime for Him, the protagonists of a dedicated space suffused with Mediterranean references and that sense of an Italian summer that seems never to end.</p>

<h3 style="text-align: justify;">The Filario Hotel, where the GUESS experience becomes a natural extension of the stay, enveloped in a relaxed and intensely Italian atmosphere.</h3>
<p style="text-align: justify;">Overlooking the waters of Lake Como - which lull the senses as guests rest in rooms commanding breathtaking views - the Filario Hotel &amp; Residences possesses the discreet charm of places that manage to be profoundly contemporary without betraying the landscape that surrounds them. A member of Design Hotels, the hotel combines minimalist lines, natural materials and an Italian elegance defined more by atmosphere than ostentation. Here, GUESS envisages a sophisticated takeover of the private beach - sun loungers, textiles, parasols and decorative details - aligned with the hotel's aesthetic and colour palette, transforming it into an immersive set. The result is a harmonious encounter between two kindred visions of contemporary luxury, both built upon the idea of style as experience.</p>

<h3 style="text-align: justify;">On the lake, by boat. GUESS glamour amid the waves.</h3>
<p style="text-align: justify;">If there is one image capable of conveying the most elegant and cinematic soul of "Ciao Como", it is that of the Como Classic Boats vessels gliding slowly across the lake, dressed in the colours and logo of GUESS. The collaboration with one of the most celebrated luxury charter companies on Lake Como has transformed the fleet - motorboats of vintage charm, gleaming wooden hulls, impeccable details - into a sort of itinerant drawing room upon the water. To step aboard is to drift through some of the lake's most spectacular landscapes, from the romantic Villa del Balbianello to the monumental Villa Carlotta, past the village of Varenna - seemingly frozen in time - and on to Nesso, with its dramatic gorge and houses perched above the water.</p>

<p style="text-align: justify;">And then there is the Cantiere Ernesto Riva, a symbolic site in the tradition of Larian boatbuilding, where in the eighteenth century a family of master shipwrights embarked upon a journey that would become intertwined with the history of Italian nautical craft and the birth of the Riva legend. To this day, amid the scent of wood and industrious silence, entirely handcrafted wooden vessels are restored and built here. Sailing the lake aboard these floating jewels is not merely an aesthetic experience. It is a slow, respectful and profoundly Italian way of traversing Lake Como and its history.</p>

"Ciao Como": GUESS Arrives on Lake Como, Where La Dolce Vita Dresses in Style

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