Gucci opens the new Pin: temporary stores dedicated to the Gift Giving 2019 collection

New Gucci temporary shops open in Paris, Seoul, Hong Kong and the big cities.
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Gucci Pin is the new Gucci temporary shop named after the placeholder pins of digital interactive maps. They will open in large cities including Paris, Seoul and Hong Kong as well as cities where there is no flagship store. The brand continues its journey through the digital world: some Pin will appear on Google Maps to highlight the stores and the Gucci App will also provide a unique digital experience with the presentation of reality, new filters for Snapchat and Instagram .
The new temporary stores will be dedicated to the Gift Giving 2019 collection, a range of clothing, footwear and accessories including bags, jewelery and small leather goods including wallets and card holders made of fabric with GG print and flowers and instetti of the very famous Flora graphic realized by Vittorio Acconero the first time for Grace Kelly 's silk scarf in '66. The Gucci Pin will be a new immersive experience for all lovers of the brand and why not an opportunity to buy the first Christmas gifts 2019.


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