The world-renowned fashion search platform, Lyst, has announced its 3 hottest brand list list for the last 3 months. With the announcement, the Italian giant Gucci has been at the top of the list for the 5th time in the last 2 years. As you know, Gucci and Off-White are constantly competing to become the most popular brand. Earlier this year, Off-White, at the helm of Virgil Abloh, was crowned the hottest brand of 2019. But Off-White's drunken success didn't last long. Because Gucci has recovered the seat he lost due to the 20% increase in his income in the last 3 months.
What did Gucci do during this time? Let's just say; He launched the Cruise collection, introduced a new technology that allows customers to try out sneakers, and co-chaired Alessandro Michele Met Gala. Also, if you remember, Gucci recently gave the good news of the High Jewelery collection. It seems that Gucci's moves were enough to get him back on the throne.
If you are curious about the entire list, read on ...
8. Stone Island
10. Saint Laurent