Dior's true 'Common Ground'
Maria Grazia Chiuri's 2020 Cruise Collection Campaign
The 2020 Cruise Collection focuses on diversity and know-how by Dior
Inspired by Maria Grazia Chiuri
The delicate beauty of each is reproduced intact.
The Cruise 2020 Collection Campaign
This collection explores traditions and culture-inspired memories, techniques, gestures and images integrated into a shared heritage. Maria Grazia Chiuri's ideas sparked creative and diverse artist and British designer Grace Wales Bonner, African-American artist Michele Thomas, and Moroccan Women's Association (Sumano) and special collaborator Pathe'O from Burkina Faso.
This is a tribute to Maria Grazia Chiuri, fascinated by the African continent.
All scenes shot on the stages of the chic Black&White Dior 2020 Cruise Collection are dazzlingly blossomed in the elegant yet spectacular silhouettes of Dior, like a picture of a hypnotic ink painting.
Captured by photographer Brigitte Niedermair's camera, this collection is worn by models Ruth Bell, Adsuwa Aighewi and Ana Barbosa. Along with the costumes, the women's unique beauty is reinterpreted.
In the Uniwax edition, the Dior House's iconic bar suit is reinterpreted with wax, giving Dior's imagination an elegant backdrop across Africa.
Special Wax Edition is made in 100% Africa and works with anthropologist Anne Grosfilley to work with Uniwax Studios in the Republic of Ivory Coast to reinterpret the brand's code, Tuwald de Juy and Tarot cards. .
Camouflage motif in sand, indigo brook or burnt red ocher color, a fabric that symbolizes diversity and freedom: wax, lace, cashmere, jacquard, malted jacquard, silk, sand tongue and embroidery This collection sublimates as part of the body, demonstrating the ultimate elegance of Dior.
All works bring the inherent power of nature in the baobab tree, the tree of life that symbolizes eternity, into a world of infinite possibilities.
Expanding the artistic, versatile, and rare dialogue, the campaign focused on the three-dimensional effects of Dior Code.