Is Brown the New Black of 2021 Fashion?

From chocolate brown to caramel, the once forgotten color is now, in all of its shades, the go-to for celebrities and fashion girls alike.
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It is safe to assume that the Kardashian-Jenner families are to blame for the brown, neutral tones that have been taking over fashion in our Instagram feeds. Historically, the color brown has always been outmatched by its rival dark hues navy, black, and gray. Its absence from the fashion world has played a major role in the color's comeback in recent seasons.

Moreover, the current interest in minimalism and natural beauty has propelled attention towards this underrated color both on runways and in street style alike. Besides Kanye West’s Yeezy Season 1 Collection from 2015 and the Jenner and Kardashian’s penchant for warm, tan looks in their designer outfits and Kim's Skims collections, luxury labels like Bottega Veneta and Jacquemus have also used the earthy color in their latest collections for a chic and grounding effect.

From terracotta leather jackets and caramel brown teddy coats to taupe pants and suede boots, the autumnal hue has become a trusty color to add to your winter ensembles, and a favorite among influencers and celebrities for its easy styling and color mixing propensity. Even the once frowned-upon brown and black pairing has become a chich neutral look. Here, L’OFFICIEL rounds up some outfit inspiration for this color of the moment that has now replaced the beloved black.

Kendall Jenner

Kim Kardashian

Imaan Hammam

Kylie Jenner

Alyssa Coscarelli

Gala Gonzalez

Camille Charriere

Negin Mirsalehi

Adut Akech

Chiara Ferragni

Alexa Chung

Bella Hadid

Courtney Trop

Pernille Teisbaek

Estelle Chemouny

Emily Ratajkowski

Rosie Huntington-Whiteley

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