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Bella Hadid, Gigi Hadid and Kendall Jenner are stars of Burberry's SS photos

A new beginning for the British brand?
Reading time 2 minutes

In photos for the Spring / Summer 2020 of Burberry , Riccardo Tisci joins the Dutch duo Inez and Vinoodh to join the eccentric to the classic, with photos based on the codes of the house.

 

On a “Burberry beige” background, we find powerful names like Bella Hadid, Gigi Hadid and Kendall Jenner, who join with a team of models creating breathtaking images.

1581504922303565 burberry spring summer 2020 campaign featuring bella hadid c courtesy of burberry   inez and vinoodh
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These new photos, still, represent a real restart for the brand. "I have been working for a few seasons to define a new identity and visual language for this house" says Riccardo Tisci.

 

“This campaign seems like the beginning and I wanted to celebrate the men and women who represent Burberry - some who have been part of my career for a long time and others who started this journey with me. Together, they capture the sophistication and attitude at the heart of the home today. ”

1581504922621649 burberry spring summer 2020 campaign featuring kendall c courtesy of burberry   inez and vinoodh
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“Burberry means home to me. A family that accepted me, where I feel loved and special ”says Tosin Olajire, one of the shooting models, while He Cong says“ it was amazing, as always, to work with Burberry, every time I have the opportunity to work with a different cast and crew. ”

 

The collection features tailoring pieces, evening clothes and trench coats, along with signature handbags by the brand including The TB Bag and Lola - which are inspired by the founder of the house, Thomas Burberry, in addition to the Pocket Bag.

1581504922916991 burberry spring summer 2020 campaign featuring freja beha erichsen and rianne van rompaey c courtesy of burberry   inez and vinoodh
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1581504923394728 burberry spring summer 2020 campaign featuring benji arvay nozomu ito and reece nelson c courtesy of burberry   inez and vinoodh
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1581504923693481 burberry spring summer 2020 campaign featuring kendall bella hadid and gigi hadid c courtesy of burberry   inez and vinoodh
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1581504924020144 burberry spring summer 2020 campaign featuring rianne van rompaey and he cong c courtesy of burberry   inez and vinoodh
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1581504924359300 burberry spring summer 2020 campaign featuring tosin olajire c courtesy of burberry   inez and vinoodh
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Check out the making off of the photos:

1581504924735463 behind the scenes burberry spring summer 2020 campaign featuring mona tougaard andrianne van rompaey c courtesy of burberry   inez and vinoodh
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1581504925035920 burberry spring summer 2020 campaign behind the scenes freja beha erichsen and rianne van rompaey c courtesy of burberry   inez and vinoodh
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1581504925431322 burberry spring summer 2020 campaign behind the scenes featuring kendall and gigi hadid c courtesy of burberry   inez and vinoodh
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1581504925770181 burberry spring summer 2020 campaign behind the scenes featuring rianne van rompaey and he cong c courtesy of burberry   inez and vinoodh
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1581504926249006 burberry spring summer 2020 campaign behind the scenes featuring tosin olajire c courtesy of burberry   inez and vinoodh
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