Prada has unveiled its artistic campaign film for its women's and men's Fall/Winter 2019 collection. Entitled 'Anatomy of Romance', the new campaign is directed by Willy Vanderperre, and takes inspiration from the ideas and ideals of romance as both an emotion and a movement.
Across the campaign, the feeling of a romantic movement is created by the film set and the happenings in it. The campaign looks into the tension between man and nature, and expresses a modern romantic metaphor with the invasion of wild plants into concrete industrial spaces, the change of interiors to exteriors and more express how two different worlds come together.
The campaign film is shot with surreal visuals and imagery that combines fantasy and real life, starring models including Gigi Hadid, Sora Choi, Nathan Westling and many more. One is taken on a journey from a first person's narrative, from witnessing wildflowers blooming out of cement grounds, to suddenly entering a mysterious laboratory, to seeing everyone in the film seemingly getting electrified. This unique storyline is reminiscent of a gothic sci-fi film, which served as a big source of inspiration for the Prada womenswear and menswear FW2019 collections.
The campaign film is accompanied by a super fitting, electric soundtrack by Frédéric Sanchez. Check it out on Prada.com.