Pop Culture

The identikit of Noonoouri

Have the influencers in the flesh gone out of fashion? We ask this as we scroll through Noonoouri's Instagram profile photos, the new model and virtual influencer loved by all brands.
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She is 18, she is 1.50 high, she lives in Paris and is interested in beauty, fashion, luxury, travel, lifestyle, art and social issues. Noonoouri is the new 2.0 digital icon of the fashion system. After the phenomenon of Lil Miquela and Apple's Memoji present on everyone's iPhones, Noonoouri is perhaps the best example of how a digital product can become pure reality. The avatar has a decidedly oriental look with kawaii traits and on Instagram has more than 320,000 followers.
A real model represented by IMG Models that all brands are engaging for their advertising campaigns. Digital creation was realized through the animation and 3D moderation of Joerk Zuber , Creative Director of Opium (a German branding and design agency) taking as a reference Kim Kardashian and Naomi Campbell .
He had started with an invitation from Maria Grazia Chiuri for the takeover of Dior's Cruise 2019 fashion show and now he has collaborated with everyone during Fashion Weeks: for Versace he wore Jennifer Lopez's Jungle Dress , for the Maison Valentino wore the clothes that they showed at Paris Fashion Week . Noonoouri has never been observed and has been photographed alongside Carine Roitfeld , Chiara Ferragni from Philosophy , Zendaya from Tommy Hilfiger and Kendall Jenner on the Versace catwalk.

Here is a selection of images collected by the official @noonoouri Instagram

Noonoouri and Carine Roitfeld

Together with Zendaya from Tommy Hilfiger in Milan

At the Green Carpet dressed Genny

Noonoouri in The Penthouse x Luisa Via Roma

Together with Kim Kardashian and Winnie Harlow Thierry Mugler

Noouri in Maison Valentino during the PFW

Together with Kendall Jenner from Versace

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