From the airing of the documentary "The Last Dance"'s Netflix on the life of Micheal Jordan, the legendary Nike Air Jordan return to fly

In the 90s every time Michael Jordan sported a new pair of Nike Air Jordan fans flocked to buy it. This was how it worked then and it continues to be so today. <a href="https://stockx.com/" target="_blank">StockX</a> data in hand, &quot; The Last Dance &quot;, the documentary created by ESPN that tells the latest winning season of the Chicago Bulls, is driving orders crazy on the number one reselling platform in the world, which starting from April 19, date of the first two episodes, saw traffic increase by 63% on the pages dedicated to the Jordan brand, registering an actual increase in orders of 90%. 
 
A phenomenon in the field and in the resell 
Although in the documentary we mainly see Air Jordan 13, model released in 1997, in the fifth episode MJ wears the unmistakable <a href="https://stockx.com/it-it/jordan-1-og-chicago-1985" target="_blank">Jordan 1</a> , shoe with which he played his last game with the Bulls. The nostalgia effect on the audience was not long in coming. The traffic on the pages of the Jordan 1 reached its all-time high the following day, winning twice the resale value compared to the March average. The episodes released on May 11 instead had important effects on the Jordan 10 and Jordan 11 models, setting a new record for the platform, with an average increase in traffic on the pages dedicated to the two models by 76%. 
 
Not just sneakers 
The MJ fever didn&#39;t just affect sneakers. The price of the Jordan collection items also increased by 40%, recording a 70% growth in sales. Within this category, collectible cards registered a real peak: sales of the <a href="https://stockx.com/michael-jordan-1989-hoops-all-star-21" target="_blank">Michael Jordan 1989 Hoops All-Star # 21</a> card quadrupled and its price doubled in a few weeks, while the resale value of <a href="https://stockx.com/michael-jordan-1987-fleer-59" target="_blank">Michael Jordan&#39;s 1987 Fleer # 59</a> card jumped by more than 100%. 
 
... and not just Jordan 
The miraculous effect &quot;The Last Dance&quot; also affected articles related to Scottie Pippen, whose sale quadrupled (+ 300%) in the first week, continuing to record a 50% increase in subsequent ones. The Chicago Bulls merchandise also benefited to a lesser extent, with orders rising 35% over the month. 
 
The most anticipated release of 2020 
With the end of the documentary, the next Jordan spell bears the signature of the most awaited collabo of 2020: the <a href="https://stockx.com/it-it/air-jordan-1-retro-high-dior" target="_blank">Dior x Air Jordan 1</a> sneakers, the result of the successful union between Dior and Jordan Brand. With the classic silhouette, featuring a low rubber sole and a leather upper with a high collar and decorations with monogram jacquard canvas inserts with the Dior Oblique logo, it is the shoe that is already making sneakerheads and fashionistas from all over the world dream. Presented by Kim Jones at the end of 2019, the model is not yet officially on sale, but on StockX there are already those who make offers even greater than three zeros. 
 
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"The Last Dance" phenomenon: Nike Air Jordan are the sneakers of the moment

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