Australia has been burning for almost four months. In the grip of flames since September 2019, she will never fully recover from these deadly fires. Since the start of the crisis, the equivalent of twice the area of Belgium has already almost disappeared and at least twenty-three people have died and more than 480 million animals. To help the country and its inhabitants, some brands have decided to mobilize, sometimes committing to pay all of their profits made over a specified period. The perfect opportunity to treat yourself to a trendy piece while bringing help to the other side of the planet.
Originally from Australia, the brand founded in 2015 by Alexandra Spencer and Teale Talbot has pledged to pay 100% of its profits during the last 24 hours to two major Australian associations. The first, Red Cross Australia , a charitable humanitarian organization, and the second, Wires Wild Life Rescue , the largest charitable organization for the rescue and rehabilitation of Australian wild animals. If the situation does not improve, the brand could very well reiterate its commitment. To be continued.
Also established in Australia, the Posse brand had won the hearts of fashionistas two seasons ago already, imagining the must-have bag of summer: a round wicker bag adopted by all stylish girls. Since then, the label has established itself with creations with vintage accents perfect for summer dressing, between crop top tied in linen and high waisted shorts. To help Australia, the brand decided to organize a raffle made up of 1000 items to be won by purchasing tickets worth 50 Australian dollars. Posse undertakes to pay 100% of the profits from its raffle to Red Cross Australia and Wires Wild Life Rescue . A good way to offer yourself a piece from your collection at a low price while supporting the cause.
With flowery prints and romantic silhouettes, With Jéan is betting on an easy to wear fashion, infused with retro details. Launched in 2017 by two Australian friends, the label wanted at the outset to create the ideal wardrobe to sublimate your favorite vintage jeans, revealing floral tops with gathered lines and perfect cuts. For a weekend, the label, adopted this summer by Bella Hadid , Emily Ratajkowski or Elsa Hosk , wanted to donate 100% of its profits to Red Cross Australia . We hope that she will put this initiative back in place soon, so that we can prepare our summer wardrobe in the best possible way.
Faithfull The Brand
As summer approaches, influencers swear by the Austalian label Faithfull The Brand . Imagining dresses with vintage accents, romantic combinations, flowery tops and ultra desirable swimwear, all in pastel colors for a retro look, the brand imposes itself during the summer season in all wardrobes stylish girls. For one week, until January 7, she had pledged to donate 100% of the profits generated during this period to two organizations: NSW Rural Fire Service , a volunteer-based firefighting agency, and Wires Wild. Life Rescue . There is no longer any hope that the brand will take this initiative again in the coming days.
Skin care, sunscreens but also eco-friendly self-tanners… The Australian brand Bali Body becomes the ally of summer for all stylish instagrammers. Their star product? A sunscreen combining protection against the sun's rays and self-tanning active ingredients. To help her country, Bali Body has pledged to donate $ 10,000 to Wires Wild Life Rescue . A brand to support, and even more so when summer arrives.