Chanel in Seoul: Pharrell, Jennie, Park Seo Joon, Lee Dong Wook and more

Chanel welcomes its first flagship boutique in Seoul with the launch of the #ChanelPharrell capsule collection.
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It was truly a night to remember in Seoul last week as we witness two important Chanel moments – the opening of its first Seoul flagship and the debut of the Chanel-Pharrell collection.

Housed in a seven-storey space in Apgujeong-ro, the fashion centre of Seoul, the opening of this new Chanel flagship boutique marks the legendary House's 10th boutique in South Korea and the most luxurious one yet.

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A shopping destination of 1830 square meters, the new space has three floors dedicated to all of its collections, from Ready-to-Wear and accessories to fragrances, watches and jewellery, while another floor is made for private shopping experiences and the remaining two are left for special events and exhibitions.

And to further amp up the grand opening, Chanel also debuts the much anticipated CHANEL-PHARRELL capsule collection exclusively in the boutique on 29th March 2019 onwards, while the rest of the world will see the arrivals on 4th April 2019.

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And what would a Chanel event be without its stellar cast of celebrities, muses, ambassadors and personalities partying the night away? The list includes Pharrell, Blackpink's Jennie, Soo Joo, Irene Kim, IKON's Bobby, Lee Dong Wook, Claudia Kim, Park Seo Joon and more.

And the night also saw special live performances by Pharrell and Jennie that had the guests grooving with excitement at the Daelim Warehouse,


Swipe gallery below to see photos of the stars in Chanel:



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