Supporting the new generation of creatives and innovators is one of the central objectives for Timberland which during Milan Design Week presents the FUTURE73 VISIONS series at the Milan Triennale, a creative debate dedicated to the visionaries of the future.

To celebrate the 50th anniversary of the Original Timberland ® Boot, the US brand took part in the Salone del Mobile 2023 by presenting <a href="https://www.lofficielitalia.com/moda/timberland-future73-triennale-milano-intervista-ouchhh-nina-flood-suzanne-oude-hengel" target="_blank" rel="noopener">Timberland ® x Suzanne Oude Hengel Future73 at the Milan Triennale</a> , an immersive experience that celebrates an important milestone with an installation made collaboration with Studio OUCHHH, pioneers of new media through the use of Artificial Intelligence (AI). In fact, Timberland continues its journey with the FUTURE73 VISIONS project, a series of multidisciplinary creative sessions curated by cultural innovators with moments designed to educate and inspire the new generation of thinkers of the future.

On this occasion Timberland has created a real masterclass in the Salone d&#39;Onore at the Triennale Milano - which will be shared on Timberland&#39;s official YouTube channel - with university students from the European Institute of Design, IULM, and Domus; with the aim of training and supporting young creatives in the fashion system. Intervening at the talk moderated by Cristiano Seganfreddo , professor of Aesthetics in the Fashion Design course at the Milan Polytechnic and author of <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&quot;The Italian Book of Innovation&quot;, was <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Suzanne Oude Hengel, shoe innovator and knit engineer who provided information on her vision of design and the potential of knitwear, <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Nathan Estabrook , Global FTW Senior Designer who talked about the experience for the Future73 project, and finally <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">George Clayton , Sr. Global Apparel Design Manager Energy and Hanna Frostell , Global Apparel Senior Designer who talked about the creative direction on Timberland clothing and the relationship with trends.

<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The students had the opportunity to meet up close with industry experts, asking for advice for the future and presenting their first-hand experiences. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The students received special one-to-one information with the protagonists of the talk such as: advice on work experiences, innovative production techniques and training courses, they were <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">able to touch the work of Suzanne Oude Hengel, protagonist designer of the Timberland Future73 project and project themselves into the immersive installation designed by Studio OUCHHH, leader in the creation of new media thanks to the use of Artificial Intelligence. A special moment that reaffirms Timberland&#39;s interest in <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">educate and inspire the next generation of future thinkers.

The Timberland masterclass at the Milan Triennale

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