Psychedelic and colorful, the tie-dye prominent in the ‘60s and '70s has returned to the runways, giving 21st-century fashion a playful twist. 

Once again a <a href="https://www.lofficiel.co.uk/Fashion/oscars-six-biggest-talking-point-cutout-trend">major fashion trend</a>, the historic origins of tie-dye trace way back to the&nbsp;<a href="https://www.lofficiel.co.uk/Fashion/sheer-with-mesh-new-trend-instagram-inspo" rel="noopener" target="_blank">traditional color&nbsp;</a>dyeing techniques used for centuries in countries such as India, Japan, Indonesia, and Peru. Before becoming a mainstream style, this beautiful print has been a form of cultural expression crafted in countless different shapes and patterns all across the globe.&nbsp;

Distinctive for its eye-catching and organic design, tie-dye&rsquo;s uniqueness comes from its versatility in shape and texture. However, people have only been using the dyeing method to decorate their everyday clothes in more recent history. During the<a href="https://www.lofficiel.co.uk/Fashion/london-fashion-epicenter-swinging-60s-twiggy-mari-quant-mick-jagger-jane-birkin">&nbsp;late &lsquo;60s</a>, tie-dye became a sensation when the U.S. company Rit&nbsp;decided to advertise its dye products by knocking on artists&rsquo; homes in New York City. Soon, the DIY project became emblematic of a decade.&nbsp;

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Tie-dye was adopted by an entire generation of rebellious youth, making the style a symbolic representation of peace worn by the free-spirited. In the<a href="https://www.lofficiel.co.uk/Fashion/blazers-with-shoulder-pads-trend-of-the-season">&nbsp;early &lsquo;70s</a>, tie-dye was widely related to the Hippie movement as its&nbsp;<a href="https://www.lofficielusa.com/fashion/brands-to-shop-psychedelic-print-trend-spring-2021" rel="noopener" target="_blank">psychedelic&nbsp;</a><a href="https://www.lofficiel.co.uk/Fashion/john-waters-iconic-celebrity-uncancellable">f</a>orm became dominant in music festivals and protests. The era&rsquo;s tie-dye was electric, bold, and came in bright hues, often taking the popular swirl form.&nbsp;

As a number of &#39;70s trends have returned today, so has tie-dye, both in the lively colors of the Hippie era and more sophisticated applications. This revival has experienced a massive boom, rapidly turning into celebrities&#39; go-to style. Seen imprinted in elegant gowns at red carpet events and in matching two-piece<a href="https://www.lofficiel.co.uk/Fashion/rosie-huntington-whiteley-british-model-style"> sweatsuits</a> reminiscent of those quarantine days at home, tie-dye has found a place in all areas of fashion.

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The tie-dye craze has been one impactful enough that it has permeated high fashion. Throughout the years it has cropped up on the runways, even appearing in Haute Couture collections from<a href="https://www.lofficiel.co.uk/fashion-week/dior-fall-winter-2021-paris-fashion-weel-maria-grazia-chiuri-palace-of-versailles">&nbsp;Dior</a>&nbsp;and&nbsp;<a href="https://www.lofficiel.co.uk/fashion-week/givenchy-fall-winter-2021-collection-matthew-williams-paris-fashion-week-digital-edition" rel="noopener" target="_blank">Givenchy</a>. For&nbsp;<a href="https://www.lofficielusa.com/fashion/spring-summer-2021-runway-trends-chanel-louis-vuitton" rel="noopener" target="_blank">Spring/Summer 2021,</a><a href="https://www.lofficiel.co.uk/Fashion/mermaidcore-fashion-trend-spring-summer-runways">&nbsp;</a>designers like&nbsp;<a href="https://www.lofficielusa.com/fashion/stella-mccartney-spring-2021-a-to-z" rel="noopener" target="_blank">Stella McCartney</a><a href="https://www.lofficiel.co.uk/fashion-week/stella-mccartney-fall-winter-2021-collection-tate-modern-sustainability">&nbsp;</a>and Proenza Schouler have shown that this vibrant design has been a huge inspiration for new collections, from multi-colored ombr&eacute; stripes to funky bursts of color.

If one thing remains true, it&#39;s that tie-dye is an ever-changing, cultural phenomenon loved by the world for its coolness and youthful connotations that, even when it seems to be vanishing, comes full-force each and every time.&nbsp;

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From Hippies to Haute Couture: The History of the Tie-Dye Trend

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