 Telfar Bag Security Program Round II was fully a success again. What lies behind this phenomenon and why the bags do not go well on resells

On 30th March, Brooklyn-based brand Telfar, launched <a href="https://www.elle.com/fashion/shopping/a34689018/how-to-buy-telfars-shopping-tote/">Telfar Bag Security Progra</a><a href="https://www.instagram.com/tv/CM2KrwTAcrQ/?igshid=bd28s4bnz3g9">m</a> Round II and it was fully a success again.&nbsp;But which is the strategy behind this initiatives and is it just marketing or is there something more?&nbsp;

&ldquo;Last year we messed up the fashion&nbsp;industry and the bots with the BAG SECURITY PROGRAM &mdash; letting you get what you want, without the stress &mdash; and keeping TELFAR Black Owned and 100% independent. You are our investors &mdash; and together we are making history again. &ldquo; these are the words of Telfar Clemens, founder of the brand&nbsp;

Basically Security Program is a pre-order: customers can buy their bags in any size, any colour and any quantity and the all bags purchased will be shipped later, in a period between 15 July and 15 September.&nbsp;You pay now for&nbsp;having&nbsp;them in more than three months. Is not so atypical in the era of see now-buy now-have now?&nbsp;

Telfars&rsquo; motto is&nbsp; &quot;it&#39;s not for you, it&#39;s for everyone&rdquo;, so here we aren&rsquo;t speaking about a strategy of exclusivity, it&rsquo;s completely the opposite!&nbsp;The Bag Security Program will ensure that everyone gets their desired bag at a democratic price. The thought behind this project is not the idea of exclusivity or scarcity: Telfar Clemens&nbsp;and&nbsp;Babak Radboy,&nbsp;cretive director of the Brand, constantly say that there will never be product shortage, everyone will have the chance&nbsp;to buy a bag.&nbsp;

<a href="https://www.lofficiel.co.uk/Fashion/telfar-shopping-bag-uk">Telfar is a democratic bag </a>also in its prices&nbsp; which range on average from 135 for the mini bag to 250 for the maxi.&nbsp;So the idea of reselling is against its ethics: buying higher crazy prices to the reseller.Telfar advises his crew of loyalists to avoid the tempation of&nbsp;buying from resellers.The only weapon Telfar fans have?&nbsp;Don&#39;t buy from resellers, and wait.&nbsp;Having patience. Something unknown today, but Telfar Clemens have decided to teach us&nbsp;it again.&nbsp;

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Telfar Bags: Security Program, Pre Order and How to Learn Patience Again

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