Poster Girl presented the new Spring Summer 2022 collection "Paradise Bay" because a never-ending summer is what we all need (spoiler alert: footwear is gonna be huge, pretty mesmerizing, bright and eye-catching)&nbsp;

Sand, oceans, sunsets, paradise. The new spring-summer 2022 collection, Paradise Bay, from the It-brand <a href="https://www.instagram.com/poster__girl__official/" target="_blank" rel="noopener">Poster Girl </a>takes us deep into a fantasy island, in the form of a virtual (extremely glamorous) runaway. If you&rsquo;ve been searching for the perfect &lsquo;fit for your party nights this summer, look no further. Poster Girl&rsquo;s signature dresses make an appearance in the new collection, along with see-through micro tops and a to-die-for long sheer dress. For Poster Girl, the collection is about commitment to your true self, body positivity and <a href="https://www.lofficiel.co.uk/fashion/poster-girl-dresses-dua-lipa-kylie-jenner" target="_blank" rel="noopener">female empowerment</a>. Everyone loves a good fashion moment with a great cause.&nbsp;

L'OFFICIEL: Where did you get the idea for this new collection?
We traveled via Mexico for 2 weeks prior to our POOLSIDE show in Miami. It was the first time both of us have been and having a completely new environment is so important for inspiration. It has also&nbsp; been a long while since we had both&nbsp;travelled and so finally opening our eyes to something new was magical.&nbsp;
What is the aesthetic of the collection?
Island life - in the city!
Why did you decide to call it &ldquo;Paradise Bay&rdquo;?
Paradise Bay was one of our very first references when doing our research, this idea of a kind of steamy tropical utopia and wonderland, and what you&rsquo;d wear if you were there.&nbsp; So naturally we made Hawaiian inspired floral leis, upon closer inspection they are created from hand cut latex flowers.&nbsp; Another detail comes in the form of a hand embroidered chainmail skirt taking over 60 hours, covered in graphic Hawaiian flowers you might get from a temporary tattoo in a 90s gumball machine.
Next summer&rsquo;s colours palette will be like&hellip;
WKD Blue alongside &lsquo;pickle&rsquo; green, &lsquo;chilli&rsquo; reds mixed with a dash of &lsquo;Aperol&rsquo; orange and neutrals in the form of &lsquo;Marlboro Light&rsquo; and &lsquo;butter&rsquo;.
Patterns and prints in this collection 
This season we worked on a harmonious hibiscus print playing with our logo embedded within, we created a kind of sun fade as if it was tossed in the sun after being in the pool and left to nature.
What tips do you have for wearing bold dresses?&nbsp;
Embody the boldness and have fun wearing whatever you want!
Everyone wants Poster Girl, everyone loves Poster Girl. In a short amount of time (about a year) your world has been revolutionized. What was the turning point in your career?&nbsp;
Honestly lockdown was a real moment for us both to stop and restructure to adapt with the times.&nbsp; It&rsquo;s amazing what you can achieve when the world is still.&nbsp;&nbsp;
Do you have any future collaboration you&rsquo;re working on?
SS22 was the first introduction to our new footwear shape which is super exciting as it's been in development for a couple seasons now so we&rsquo;re delighted they are finally released. For AW22 we&rsquo;ll be venturing into another accessory category, watch out!

If you could collaborate with any famous woman in history (past or present) who would it be?
<a href="https://www.lofficiel.co.uk/fashion/best-oscars-red-carpet-moments" target="_blank" rel="noopener">Cher</a> would have and still would be a dream! As would <a href="https://www.lofficiel.co.uk/film-tv/madonna-turned-down-role-in-the-matrix-madame-x-movie" target="_blank" rel="noopener">Madonna</a> of course :)
And if you had to dress a fictional character, who would it be?&nbsp;
Taarna the Taarakian in Heavy Metal, she&rsquo;s the most unbelievable babe ever.&nbsp; But also Pinky &amp; The Brain as we&rsquo;re always comparing ourselves to the iconic duo.
When did you find your own fashion identity?
Since launching in 2017 we have always celebrated ultra femme attitudes and aesthetics in our collections. Since our shapewear launch and evolving collections since, our identity feels even more solidified.
What mentors have been instrumental?
Graduating from Central St Martins has really been very influential in our work ethic, we were always first to arrive and last to leave in the classroom and that&rsquo;s never changed! Without that we wouldn&rsquo;t keep pushing each other every time.
What&rsquo;s something surprising you&rsquo;ve learned about yourself while doing this job?
Solidarity when under extreme pressure!
Natasha, what's your favourite Paradise Bay piece? 
It&rsquo;s gotta be the orange latex suit, mainly because I see myself wearing it with a matching orange top hat and bow tie for a sexy version of Jim Carey&rsquo;s infamous suit in Dumb &amp; Dumber!&nbsp; But I&rsquo;m living in the Janice jumpsuit at the minute, it's like an adult baby gro.
Francesca, what's your favourite Paradise Bay piece? 
For me it has to be some of the new&nbsp;shapewear styles like the River Playsuit in 'pickle' green and the Aloha Dress in 'Chilli' red. Sounds spicy and looks spicy! Then of course I am obsessed with the new Miranda Dress in latex, an evolution from my original design which is so shiny and fun.
What&rsquo;s coming up in 2022 and beyond for Poster Girl?
We have some really exciting new categories launching next year focusing deeply on sustainability and have a number of new drops in the pipeline - so what this space!

See POSTER GIRL "Paradise Bay" SPRING SUMMER 2022

TEAM CREDITS: &nbsp;
<div dir="auto" style="text-align: center;">Models: Marjan Jonkman, Aweng Chuol,&nbsp;Jazzelle Zanaughtti, Teddy Quinlivan</div>
<div dir="auto" style="text-align: center;">Makeup: Isamaya Ffrench</div>
<div dir="auto" style="text-align: center;">Styling: Georgia Pendlebury</div>
<div dir="auto" style="text-align: center;">Creative Direction: Jack Bridgland &amp; Oliver Volquardsen</div>
<div dir="auto" style="text-align: center;">Movement Direction: Ryan Chappell</div>
<div dir="auto" style="text-align: center;">Hair: Stelios Chondros&nbsp;</div>

Poster Girl: Welcome To Paradise Bay

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