Three artists who carved out their own path. &quot;Re/Icons&quot; Moncler dresses Cher, Jennie, and Grace Jones.

Archive photographs of Lionel Terray , a mountaineer and one of Moncler&#39;s first collaborators, serve as the visual reference for the Moncler Re/Icons campaign. He was the first to notice that the down jackets that workers wore to protect themselves from the cold could be useful on the mountain faces, and thus &quot;Moncler pour Lionel Terray&quot; was born. From 1954, Terray collaborated with the young Moncler, founded in 1952 by René Ramillon in Monastier de Clermont, in the French Alps, to perfect technical clothing for high-altitude missions. That very year, the fashion house equipped Compagnoni and Lacedelli&#39;s Italian expedition to K2, the following year the French expedition to Makalu, and in 1964 accompanied Terray again to Alaska. Gabriel Moses shot and directed the campaign. &nbsp; placing each performer at the center of a crowd. The cinematic approach plays on the contrast between the individual figure and those around her. Emmy, Grammy, Golden Globe, and Oscar winner Cher wears a white Himalaya jacket , while Verone wears a black one, with a yellow scarf reminiscent of Bob Mackie &#39;s scarf-dress from &quot;The Cher Show.&quot; In the short film accompanying the campaign, she uses the scarf to repeat the opening gesture of the show, giving the go-ahead to the dancers who move around her. On the meaning of being a pioneer, she says: &quot;Having a pioneering spirit means living with determination. Pioneers were strong people. It means continuing, not giving up, and knowing how to be grateful.&quot; Jennie , the very face of K-pop , wears a black Karakorum jacket and a caramel-colored Tibb vest amidst a mass of faces from all backgrounds, from which she emerges to become, as Moncler explains, the inspiration for a generation &quot;that finds a way to affirm its identity through freedom of expression.&quot; &quot;My most extraordinary dream,&quot; the artist tells us, &quot;is to continue discovering new versions of myself that I don&#39;t yet know. To continue creating freely, to live new experiences, and to never stop dreaming bigger.&quot; Grace Jones wears a deep purple Karakorum , a reference to her partnership with director Jean-Paul Goude . Around her appear figures that mirror her features and stage makeup, in a play of mirrors. Regarding pioneering, she says: &quot;I like those challenges that make me feel like I&#39;ve achieved something that previously seemed impossible.&quot;

Cher, Jennie and Grace Jones are the “pioneers” of the Moncler Re/Icons campaign

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