From floral prints to brocade, nostalgia becomes a trend: how (and why) the fashion system now dresses like provincial aunts and grandmothers.

There was a time when the scarf tied under the chin, brocade, and floral prints belonged to provincial aunts or our grandmothers who loved flea markets. For us, however, it couldn&#39;t be anything other than a true homage to the iconic Aunt Yetta and Aunt Assunta from the 1990s series &quot;The Nanny.&quot; Today, those same elements have become <a href="https://www.lofficielitalia.com/fashion/vestiti-di-velluto-capodanno-2025-donna-modelli-tendenze" target="_blank" rel="noopener">statement pieces</a> : fashion has rediscovered them, refurbished them and — as often happens — relaunched them. Welcome to the realm of Granny Style , the trend that transforms nostalgia into an oh-so-classy act of rebellion. After years of obsession with minimalism, 2025 has decided to change everything with a softer, more ironic, and at times imperfect touch. Tapestry prints, midi skirts, and oversized hand-knit sweaters are back. The phenomenon has exploded on the runways of Paris and Milan. The message is clear: softness is the new provocation . Younger generations, raised amidst hyperconnectivity and (alas) the speed of fast fashion, seek garments that tell stories, that have the scent of memories and the solidity of things that last. Grandma&#39;s wardrobe is no longer a repository of melancholy, but a fertile ground for invention. On social media, granny chic is already a global phenomenon. On TikTok, hashtags dedicated to this aesthetic— #grannystyle , #crochetvibes , #vintagefloral —garner hundreds of millions of views. Influencers take selfies in living rooms decorated like country houses, among floral curtains and porcelain cups. But behind the smile and apparent frivolity, Granny Style hides a deeper reflection: it&#39;s a return to slowness, a desire for authenticity in a world that moves too fast. It&#39;s the pleasure of choosing something imperfect, perhaps a piece found at a flea market, but with soul. It&#39;s the gentle rejection of conformity, a &quot;no thank you&quot; said with grace and irony. The charm of Granny Style lies precisely there, in its paradox: it seems like a leap backwards, yet it&#39;s actually a step forward. It brings together different generations, uniting irony and melancholy, past and present. It&#39;s fashion that&#39;s not afraid of wrinkles, exposed stitching, or pastel colors. It&#39;s fashion that smells of biscuits, lavender, and freedom. It&#39;s not a return to the past, but an invitation to rediscover the pleasures of the present—wearing something that speaks to who we are, and who we were. Because, ultimately, there&#39;s nothing more revolutionary than feeling beautiful in a dress your grandmother would have saved &quot;for special occasions.&quot;

<h3 style="text-align: center;">Here are <a href="https://www.lofficielitalia.com/fashion/7-colori-di-tendenza-autunno-inverno-2025" target="_blank" rel="noopener">some Granny Style looks</a> from the latest Fall Winter 2025-2026 collections</h3>

Granny Style: The Nostalgia Effect Revenges

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