Fashion Week

The cultural spirit of Emilio Pucci joins Koché

Christelle Kocher's aesthetic blends with the archives of the Florentine fashion house for a sophisticated and energetic Fall Winter 2020
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Winner of the ANDAM Grand Prize of 2019 Christelle Kocher has signed a collection together with Emilio Pucci presented at Milan Fashion Week. Koché's young designer participated in the Fall Winter 2020 collection with the title of guest designer. A liaison that starts right from the logo that sees the union of the two signatures. Their research begins with the reinterpretation of the archives of the Florentine maison, arriving at a precise result that celebrates femininity. In fact, everything seems to recall the declaration of the Marquis Emilio Pucci: "I owe my career to a woman, my job will therefore be dedicated to making women more beautiful, their life easier and their wardrobe more colorful".
A balanced collection and at the same time disconnected from the chromatic language, an effect obtained by the vibrant shades of lilac, electric blue and fuchsia, sampled from the historical wardrobe of the Italian brand. There is no shortage of prints: the monogram is integrated with Christelle's creative proposal without forgetting the two fantasies, Lupa and Selva of the Palio collection, created by Emilio Pucci in 1957. A co-ed story in which femininity arrives in men's clothing going beyond gender definitions. A clear contemporary demonstration of knowing how to do well without forgetting the cultural spirit and history.



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