Fashion Week

Stella McCartney increasingly sustainable

The Spring Summer 2020 collection is 75% eco
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On the stucco ceilings of the Opera Garnier, scenes of animals embracing and having sex were projected. Stella MCCartney has chosen a video installation by Projection designer Dick Straker as a set for the summer collection show 2020. These scenes, at times hilarious, are a warning to celebrate life and show species of animals even in danger of extinction, a prelude to the presentation of the most ethical collection ever created by the brand. In fact, 75% of the collection is eco-sustainable, without animal skins, thanks to the use of fabrics and materials such as eco-nappa, sustainable viscose, recycled polyester, organic cotton, Econyl regenerated fabric, hemp and sustainable raffia . A substantial part of the show is represented by the tailoring (with a 70's touch), the cuts of the jacket and trouser suits or jacket and skirt-pants with a deep frontal slit, both for him and her, they are impeccable thanks to the fact that Stella Mc Cartney boasts an experience at Savile Row. Lightness imposes itself with fluctuating dresses in monochrome version and sensuality is expressed with lace dresses in petticoats or with skirt in petals. The trimming 3D effect in the shape of the leaf edges recalls that of the grandmother's doilies, and also graphically outlines the caftans and botanical prints ponchos. The micro-floral prints, present on one-shoulder crêpe de chine dresses, low-cut or with contrasting fabric sleeves, T-shirts, parkas, military suits and complete jackets, also for him, are an adaptation of the photos taken by Stella during the trips in the English countryside. Maxi black and white stripes invade mini dresses and dresses in regenerated knitwear, checkered motifs for him, genderless suits, always striped, which seem to be made with handcrafted fabrics. On the catwalk we find accessories such as crochet earrings, square glasses with golden chain, gladiator sandals of various heights. The semicircular bags are made of eco-nappa alter and the raffia logo bags, are instead hand woven by artisan women in Madagascar, so as to support the fight against deforestation. A collection that embraces all the needs of the contemporary woman's style: formal, classic, fun-filled, evening, easy during the day with a touch sport, beach-chic with a raffia bag and gladiator sandals. Most of all, today Stella McCartney launches an important message: the responsibility to safeguard the planet also starts from doing fashion and how to do it, or in a sustainable manner. This is thinking about the future, this is the future.


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