Fashion Week

Sportmax, an invitation to travel

Lightness and desire for freedom for the summer proposal by Grazia Malagoli

The Sportmax 2020 spring-summer collection tells of distant and fascinating destinations, of the sense of freedom that one experiences during the journey, of sensuality and lightness. They are very white and unfurled sails, waving as if moved by the wind, to frame the parade designed by Grazia Malagoli. Daniel Wurtzel's work inspires the setting, the American artist known for his kinetic installations. And it is precisely the movement that is the fil-rouge of the show: aerial fabrics, ropes and seams that bring to mind boat trips, summer, the sun on the skin. Femininity is neo-romantic in puffed sleeves and in flower-printed shirts, but becomes more and more daring in suits and leather details, such as the bib worn over the shirt-dress. On the feet low rope sandals and leather caps on the head. And go.


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