The Shanghai based label presents its Autumn Winter 2020-2021 collection in London in collaboration with Diesel.

&quot;What inspired us enormously was DIESEL&#39;s path from the beginning to today, in which every single step counts - we were inspired by these watermarks during the creative process&quot; , commented Yushan Li and Jun Zhou Pronounce designers who have the Fall Winter 2020-2021 collection presented at London Fashion Week Menswear . 
 
A perfect staging that tells denim with a new unique point of view, that of Diesel, the leading brand of twill weave fabric. A collection that has developed from the historical archives of the brand&#39;s head quarters. After having sifted through decades of Diesel heritage, the two creatives have come to recognize that the history of the company made one think of a &quot;flowing stream&quot; to use their words. From there, the idea of watermarks, as inspiration and aesthetic basis for the research of the collection. The tye and dye technique is the perfect key that gives back the idea to the collection, a visual result that becomes the center of the capsule. Details of stitching are inserted in the workwear clothing alongside logos graphics, detached pockets and contrasting profiles. 
 
&quot;I am impressed to see the pieces and details that Yushan and Jun chose from our archives, and how they interpreted them in a more modern way. Some of them are prototypes that never went into production because they were too disruptive at the time. All my compliments! &quot; Renzo Rosso Founder of Diesel

Pronounce and Diesel: the new co-lab at LFWM

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