Fashion Week

Generation Emporio Armani

Giorgio Armani on the spring-summer 2020 show and announces an agreement with CONI and Cip to dress the Italian team at the Tokyo 2020 Olympic and Paralympic Games
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A hymn to youth, with a final surprise. On the first day of Milan men's fashion Giorgio Armani brings his Emporio Armani to the catwalk and amazes everyone with a surprise ending: when the lights go out and the maxi tricolor turns on, the atmosphere becomes serious and patriotic. The designer announces that he will wear the Italian team at the 2020 Olympic and Paralympic Games in Tokyo, continuing once again the collaboration with CONI and Cip, confirming the designer's great bond with the world of sport. To animate the runway the Olympic and Paralympic athletes who will take part in the next games: in total 20 Olympic athletes and nine Paralympics marched for different disciplines with the official blue suit and the EA7 writing and a big circle with the Italian flag on the heart. On the stage names like Bebe Vio or Alex Zanardi. "I am happy with this collaboration that renews a partnership born in 2010. I find it always stimulating to design the uniforms of the athletes who must base the elegance of the style on the practicality of use", explained the designer who will also sign the official uniform for the ceremony of July 24, 2020 at the Tokyo National Olympic Stadium. "It's wonderful, Giorgio Armani has been close to the CONI for some time," added Giovanni Malagò, chairman of the committee, "his uniforms are so beautiful that many athletes from other teams envy them." designer brought his spring-summer 2020 collection to the stage, telling an everyday urban life, made of jeanswear with street details but also of light and fluctuating tailoring, of bold colors like bronze or tobacco, but also of comfortable silhouettes, with jackets deconstructed and parachute pants, to tell a generation that interprets the Armani with a thought looking towards the future.



Olympic and Paralympic athletes on the catwalk for EA


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