Fashion Week

Etro's journey through space

Mixing paganism and science fiction, Kean Etro imagines a poetic journey that is not satisfied with the Earth but aims at the universe.
Reading time 3 minutes

The second day of the Milanese event dedicated to men's fashion saw the great return to the catwalks of Etro, who had preferred to show the most intimate and reserved formula of the presentation a few seasons ago. One of the many garages that support the residential areas of the city is the location chosen for this new debut, of which, however, there are no racing cars and engines: Kean Etro disseminates the floor with colorful powders, probably stolen from ancient magic invocation rituals, so that the counting The shell of a Milanese garage ends up being the tent of a sorcerer who has come from who knows where. A mix of paganism and modernity that writes a new captivating chapter in the men's fashion of the brand: fantastic travelers dressed in jacquards and precious blankets parade in the name of a poetic nomadism , which breaks down the space-time boundaries of the Earth and looks at the Universe as a destination last. The prints dedicated to Star Wars creep up with clever timing in the silhouettes of the fashion show, winking at the universe of millenials, today the needle of the balance in the commercial success of the brands: the characters of the George Lucas saga make their way on t-shirts, sweatshirts , bomber jackets and shirts, blending with amulets and propitiatory embroidery, in a magical mixture of polytheism and science fiction that does not distort the DNA of the brand but rather comes to enjoy a new, very appetizing freshness.

The second day of the Milanese event dedicated to men's fashion saw the great return to the catwalks of Etro, who had preferred to show the most intimate and reserved formula of the presentation a few seasons ago. One of the many garages that support the residential areas of the city is the location chosen for this new debut, of which, however, there are no racing cars and engines: Kean Etro disseminates the floor with colorful powders, probably stolen from ancient magic invocation rituals, so that the counting The shell of a Milanese garage ends up being the tent of a sorcerer who has come from who knows where. A mix of paganism and modernity that writes a new captivating chapter in the men's fashion of the brand: fantastic travelers dressed in jacquards and precious blankets parade in the name of a poetic nomadism , which breaks down the space-time boundaries of the Earth and looks at the Universe as a destination last. The prints dedicated to Star Wars creep up with clever timing in the silhouettes of the fashion show, winking at the universe of millenials, today the needle of the balance in the commercial success of the brands: the characters of the George Lucas saga make their way on t-shirts, sweatshirts , bomber jackets and shirts, blending with amulets and propitiatory embroidery, in a magical mixture of polytheism and science fiction that does not distort the DNA of the brand but rather comes to enjoy a new, very appetizing freshness.

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