Beauty

The new chapter of Gucci Garden

In the boutique, exclusive products with graphics by Livia Carpenzano arrive and a new look for the gallery
Reading time 2 minutes

And it is increasingly "Guccification". Alessandro Michele's aesthetic revolution continues even during the 96th edition of Pitti Uomo. These days the Gucci gallery skin changes according to a new layout of the maison's archive pieces, objects and artifacts, personal memoirs of the Creative Director and the spaces, whose installations are curated by Maria Luisa Frisa, are called Dètournement, Bagology, Cosmorama, Ouroboros, Cosmic Colors, Jardin d'Hiver. The Gucci alphabet is disassembled and reassembled, the Japanese artist Yuko Higuchi has created the image of an imposing creature, which incorporates many of the Maison's motifs: such as the green and red Web ribbon, Kingsnake, Tiger and the woven double G , as well as flowers and insects that contribute to giving the feeling of a real garden. Focus on the Seventies with the long evening dresses slipped in logoed silk, compared with the caftans and kimonos designed by Alessandro, and then the little jacket for Elton John, the iconic feathered jeans and a section dedicated to travel trunks, which tell the history of the 'jet set' and the art of travel, of which Gucci has always been an emblem, even before the advent of aircraft. A long black dress with a snake winding along the body, where the esoteric and botanical prints are the foundation in the Gucci heritage, leading to the contemporary interpretation of the iconic Flora motif. And also from the nature-animal-human relationship, the exclusive collection created with the illustrations of the artist Livia Carpenzano, also known for his graphic design works, is born. The inspiration for the pieces comes from his exploration of Ovid's Metamorphoses and his sketches for a project. Idiosyncratic and disconcerting traits, born as the artist's answer to the classic text: "As I read, a spiral shaped like a snail was forming in my mind around the description of the forests and the symbolism of the beasts," explains Carpenzano. "Designing these" little things "was the natural extension of that experience." Gucci believes in flexibility and freedom from conventional restrictions, which allows for the inclusion of references to other cultural histories, not as a mere homage, but rather as a quote through which the Maison creates new meanings.

The exhibition

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