Featuring Chloe Grace Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei, SK-II worked with world renown photographers from Magnum Photos to make a bold statement that you don't need makeup to be beautiful.
All you need is the SK-II Facial Treatment Essence and the six celebrity muses prove to us that even without makeup, you can be beautiful in your bare skin.
“It’s still unconventional to see female celebrities photographed bare skin, and through the #BareSkinProject, we hope to provide a different point of view.”
– Sandeep Seth,
CEO, Global SK-II
Swipe through the gallery below to see the stunning visuals:
As part of this amazing campaign, SK-II will also unveil a series of exclusive short films that documents each celebrity’s personal journey with Magnum Photos and SK-II.
On her Facial Treatment Essence journey, Chinese actress Ni Ni says, "From where I come from, healthy bare skin is a big trend but most of the time, these bare skin photos are still enhanced by 'a natural makeup look'. With the #BareSkinProject, I want to show my sincerity to my audience and fans and present my most natural self in bare skin.”
An iconic skincare product loved by millions, the SK-II Facial Treatment Essence is one of the brand's first innovation that offers the
purest and most direct delivery of PITERA, a bio-ingredient that actively helps revive, repair and rejuvenate the skin.