If there's anyone that we'd turn to for tips on how to make an effortless makeup look work, it's got to be Taylor Frankel. Her Instagram page alone is a treasure trove of easy makeup tutorials for natural, yet elevated looks for everyday wear.
The social media-savvy makeup mogul is also co-founder of Nudestix, a beauty label she started with her sister, Ally, and chemical engineer mother, Jenny. Frankel had the idea at the tender age of 17, when she found that there were not enough cosmetics brands that appealed to the modern woman: fuss-free and natural.
Fast forward to present day, the label is a millennial favorite, carrying a full lineup of multitasking products without all the nasties: no sulfates, synthetic fragrances, nor parabens, is powered by high-performance botanical extracts, and is vegan and cruelty-free.
For Work: Sunset Peach
For A Brunch With Friends: Lilac Sky
For A Night Out: Weed Winged Eye Liner