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 Olivella, the skincare brand that uses ultra-purified olive oil, celebrates the beginning of a new adventure with "Terre Del Papa", the largest organic olive grove in Italy. A winning combination, celebrated with an exclusive party in New York. Co-Founder Lucrezia Del Papa shares insights from the brand's latest venture...
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Olivella, tradition and innovation in skincare

Olivella is a renowned skincare brand that has gained popularity for its exceptional line of products. The foundation of Olivella's skincare range lies in its use of ultra-purified olive oil, which is known for its natural anti-aging and antioxidant properties. With a commitment to combining tradition and innovation in skincare, Olivella has become a go-to brand for those seeking effective and high-quality skincare solutions. "Our vision for Olivella," Co-Founder Lucrezia Del Papa says, "is to continue to harmonize tradition and innovation in skincare. We want to further expand our product range and explore new ways to harness the power of olive oil in skincare and hair care. Sustainability is also a core value for us, and we are constantly looking for ways to minimize our environmental footprint and promote ethical practices." 
One of the standout features of Olivella is its dedication to sustainability and quality. The brand prides itself on using real purified virgin olive oil in its products and eliminating palm oil and animal fats. Through a unique industrial process, Olivella creates 100% olive oil-based soaps, promoting both sustainability and quality in their range.
A notable connection of Olivella's skincare line is with the Mediterranean Diet. The Mediterranean Diet is well-known for its heart-healthy benefits, and olive oil is a key component of this diet. Olivella &nbsp;suggests that the skincare line can also provide skincare benefits derived from the properties of olive oil.

Olivella Raw Fragrance Free Olive Oil Face & Body Soap (Courtesy of Olivella)

It is important to note that the olive oil used in Olivella's products is not the same as the one commonly found on dining tables. Del Papa clarifies that the Mediterranean diet concept for the skin, created by Olivella, is based on ultra-purified virgin olive oil. This oil is distinct from extra virgin olive oil used in cooking or raw consumption. Olivella's laboratories meticulously study the process of bi-refinement, which involves adding vitamins like E and active ingredients to the oil. The reason behind this process is that extra virgin oil tends to oxidize and is better suited for consumption rather than cosmetic products. One particular highlight of Olivella's product line is their bar soaps, which are produced through a unique patented process. Unlike most soaps on the market, Olivella's soaps are composed solely of ultra-purified virgin olive oil, without the use of palm oil or animal fats. Lucrezia draws attention to the deceptive practices of other brands, using palm oil to create inexpensive cleansing products while featuring images of olive trees or olives on their labels. Olivella's commitment to using only olive oil is made possible through their industry knowledge and patents, allowing them to produce high-quality soaps without compromising on ingredients.
&ldquo;We are not simply a brand built on marketing," Lucrezia Del Papa says, "instead, we operate food-grade facilities with cutting-edge technologies that allow us to develop products derived from the olive oil refining processes, serving as key ingredients in various applications for the pharmaceutical and cosmetic industries.&rdquo;

Lucrezia Del Papa , Co-founder Olivella (Courtesy of Olivella)

Terre Del Papa: Italy&rsquo;s largest Organic Olive Grove

Lucrezia Del Papa and her brother Giorgiomaria, the CEO of Terre Del Papa, are embarking on an inspiring venture together as they share their remarkable project: Italy&rsquo;s largest Organic Olive Grove.&nbsp; Nestled within the picturesque Umbrian hills, Terre Del Papa encompasses vast stretches of land adorned with olive trees. With an incredible achievement of planting over 500,000 trees in Umbria, Giorgiomaria's visionary leadership puts a strong emphasis on not only producing top-tier olive oils but also safeguarding the precious land and its biodiversity. The organic extra virgin olive oil from Terre Del Papa stands out for its distinct and exceptional taste, which stems from meticulous cultivation and the careful selection of 15 primary olive varieties during the production process. Terre Del Papa goes beyond the ordinary in the realm of organic olive oil production. The brand has made significant investments in Agriculture 4.0, introducing innovative systems for planting and cultivating olives. Spanning a vast expanse of 580 hectares in the verdant heart of Italy, Umbria, Terre Del Papa is dedicated to rejuvenating previously neglected lands. In staying true to organic principles, the brand abstains from the use of chemicals or pesticides, harnesses sustainable and renewable energy sources, and advocates for biodiversity in all its forms.
 Lucrezia and Giorgiomaria, through their collective efforts with Terre Del Papa, are embarking on a transformative journey that exemplifies their shared passion for organic olive oil production, environmental preservation, and the pursuit of excellence in creating remarkable products.

The olive trees of the Umbrian Terre Del Papa olive grove, the largest bioligical grove in Italy (Courtesy Terre Del Papa / Olivella)

Terre Del Papa and Olivella, a chic dinner in New York&nbsp;

With an exclusive party held at Carbone's ZZ's Clam Bar in New York, Terre Del Papa and Olivella celebrated their presence in the US, where guests included Coco Rocha and Nicky Hilton Rothschild. &nbsp;At the moment, Olivella is mainly present in the US market, where Made in Italy and olive oil enjoy significant popularity.

(Gabriele Di Martino / Courtesy of Olivella)

Coco Rocha attends the OLIVELLA and TERRE DEL PAPA dinner with olive oil tasting and beauty experience at Carbone's ZZ' s Clam Bar In NYC

Gilda Koral Flora and Nicky Hilton Rothschild attend the OLIVELLA and TERRE DEL PAPA dinner with olive oil tasting and beauty experience at Carbone's ZZ' s Clam Bar In NYC

Olivella Unleashes the Skin Benefits of the Mediterranean Diet

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