Beauty

Gen Z Spends More on Skincare Than Any Other Age Group

A new study reveals that Gen Z buys more skincare products than previous generations.
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Makeup and hair care products can be lovely items, but Generation Z is a real skincare lover! According to a new study revealed by Klarna, this public is the one that consumes skin products the most, surpassing even the generations that preceded it!

The study, which was conducted based on interviews with over 15,000 consumers, shows a great change in the behavior of the generation and points out the concern of this public in taking care of the health and beauty of the skin.

That's because 41.4% of respondents stated that skin care products are their top beauty item category. “The younger generations of shoppers are getting on this train of health and skin care awareness,” reveals Michela Griffin, Klarna's beauty and accessories trade leader for WWD.

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(Photo: Reproduction/Instagram @sadiesink_)

Michela also reveals that she believes that this type of idea, which she calls “conscious buying”, could potentially last another 10 years.

Of course, this doesn't mean that Generation Z has abandoned the use of makeup! Just access Tik Tok to dive into a network that shows us several creative tutorials and new techniques for using the products. According to the publication, the study also reveals that among the make-up items, the favorites of the new generation are the bright eye palettes.

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(Photo: Reproduction/Instagram @milliebobbybrown)

Check out Klarna's list of Gen Z's most desired beauty items below:

  1. Versed on the Rise Firming Serum

  2. Revolution Skincare Rosehip Seed Oil Essence Spray

  3. Kylie Skin Holiday Skin Care Set

  4. Glow Recipe Watermelon Glow Niacinamide Dew Drops

  5. Tatcha The Dewy Serum Resurfacing Plumping Treatment

  6. Beautycounter Tint Skin Hydrating Foundation

  7. MAC Cosmetics Frosted Firework Extra Dimension Skinfinish

  8. Bio-Oil Multiuse Skincare Oil

  9. Becca Weightless Blur Foundation

  10. Kiehls Avocado Nourishing Hydrating Mask

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(Photo: Reproduction/Instagram @charlidamelio)
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(Photo: Reproduction/Instagram @kaiagerber)
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(Photo: Reproduction/Instagram @oliviarodrigo)
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(Photo: Reproduction/Instagram @billieeillish)

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