Edgy, youth-powered Spanish brand Desigual had exciting plans in store for Art Basel Miami Beach, and they did not disappoint. They cast Madonna’s 23-year-old daughter Lourdes “Lola” Leon as their star, with 30 other models, in a Spring 2020 fashion show turned art “orgy” at The Temple House in Miami late Friday night.
For the collection premiere-turned-performance, Barcelona-based artist Carlotta Guerrero (she’s worked with Solange, Dior, and Givenchy) erected a massive set of faux boulders. The diverse group of models danced, crawled, and slithered up the rocks in Formentera-ready, haute-hippy Desigual looks before Leon appeared high kicking and busting Martha Graham moves, creating a sensual moment of contemporary dance.
Guerrero’s piece is titled “Love Different.” Desigual’s message is all about embracing multi-cultural, fluid love. The brand’s manifesto: “At Desigual we love kisses. Because we love love. And we love nakedness. Because we love that which is natural. We are emotion and we are human. Kissing tours, naked people in our stores, all kinds of couples kissing or naked. Because for us: Love Different means loving your differences. And it also means loving in a different way.”
Madonna was in Philadelphia on her 87-date Madame X tour while her daughter performed in Miami. But Madge is a proud mother. “I’m green with envy because she’s incredible at everything she does,” Madonna raved of Leon last summer. “She’s an incredible dancer. She’s a great actress.”