The Italian designer of French origin and naturalized died in the American hospital of Neuilly, in Paris.

The Italian designer who bears the name of Pierre Cardin leaves us today, he had celebrated 98 years in July. The visionary couturier and pioneer of pr&ecirc;t-&agrave;-porter with futuristic features died in the American hospital of Neuilly, in Paris. In September he celebrated his 70-year career in Paris with the release of his documentary <a href="https://www.lofficielitalia.com/pop-culture/pierre-cardin-the-house-of-cardin-il-docu-film" target="_blank">&quot;House of Cardin&quot;</a> <a href="https://www.lofficielitalia.com/pop-culture/pierre-cardin-the-house-of-cardin-il-docu-film" target="_blank">directed by directors and producers P. David Ebersol and Todd Hughes</a> . Streamed worldwide on social media and youtube and live from the Th&eacute;atre du Chatelet, the documentary on the naturalized French Italian designer combines a series of testimonies, such as that of Naomi Campbell, Jean-Paul Gaultier (his student) and Sharon Stone , with archive material and unpublished to tell a stylist who, on the threshold of 98 years still does not stop surprising.

His memory of his family&#39;s flight from Fascist Italy to France when he was two seems like one of those tales that will go down in history. Cardin says that when the train entered a tunnel and his car was plunged into darkness, he yelled at his mother that he had gone blind. Until his arrival in Paris and the choice to learn the profession of the stylist. But even before that of the tailor. Already in 1947 he was in fact the first tailor of the Christian Dior maison (after being rejected by Balenciaga) and was part of the success of the master who defined the New Look. In 1950 he founded his own fashion house and then tried his hand at high fashion in 1953. Cardin is known for his avant-garde style pirate to the space age. He prefers geometric shapes and motifs often ignoring female shapes, it can be said that he was a precursor of unisex with his first Space Age line inspired by Futurism. The collection featured knitted full dresses, strictly white and worn under outerwear and tubular capes, including bubble dresses.

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In 1959 Cardin was the first designer to open a high fashion store in Japan. Also in that year he was expelled from the French Chamber of Fashion, for having first launched a collection made up for the Primptemps department store in Paris, but was soon reinstated. Although he will leave it of his own free will to found his own private space, where he will show the collections; space still used today also to promote new artistic talents, such as actors or musicians.

Cardin was also the first to &ldquo;brand&rdquo; his name and use his logo by placing it on any object, from playing cards to key rings, from skis to pens, from cars to planes, to perfumes. Above all, the best-selling was the one with a phallic shape and an advertisement that left little room for imagination. On the other hand Pierre tells how in the past everything was allowed as a creative expression, nothing had been done before and everything could be experienced. The designer is still sharp, enthralling and fun. Not only does he retain a sense of humor, but he presents himself in various ways as firm, ironic, determined, sometimes in the clouds, (in the archival footage, which is used to great effect throughout the film, Cardin&#39;s eyes are often distracted from the camera). He is also a little flirtatious and mischievous. Speaking of his earliest memories, the designer makes jokes, with a sly smile: &quot;I was a handsome boy, so everyone wanted to sleep with me.&quot; Although he married the French actress Jeanne Moreau, his great love seems to have been his right-hand man Andre Oliver, but first of all it was work that was his first lover. And then the theater, because he confesses that he always wanted to act.

And there is also a reference to his predilection for design. The installation of Cardin&#39;s furniture at Sotheby&#39;s is documented, and his &quot;Bubble Palace&quot; the Palais Bulles on the Cote d&#39;Azur, the cultural foundation in Venice and the newly acquired cultural center are all well presented. And at the end he declares that he was never interested in pleasing everyone, but preferred to always remain himself. And he entered the myth. The film will hit theaters on September 23, just on the eve of Paris fashion week.

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The designer Pierre Cardin leaves us at 98

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