Has polishing up your look before playing sports become the new normal? If we are to believe the off-duty outfits of celebrities and models like Kendall Jenner , Hailey Bieber , Dua Lipa and Lais Ribeiro in recent months, the answer is yes . Their unstoppable tips for pimping a black leggings or a simple sweatshirt? Carry a luxury bag (ideally a Prada nylon bag), nonchalantly wear a branded sweater, put on THE pair of sneakers that everyone is tearing off or quite simply opt for ultra-vibrant colors.
The ultimate snobbery among all these options? Sweat in a Louis Vuitton cyclist, a Burberry bra or an Emilio Pucci set . At a time when the pandemic is still limiting our outings, luxury houses are rushing more than ever into the activewear category in order to support their customers in a confined daily life. After the commercial successes of collaborations between the sports giants and the fashion-sphere - we think of Nike x1017 ALYKS or even New Balance x Aime Leon Doré - it was logical for the luxury houses to offer an athletic wardrobe (and comfortable) to Millennials and Gen-Z . More affordable than the ready-to-wear and runway collections, they combine performance with style with a large S, at a time when it is sought after and valued on social networks.
Not ready to invest in monogrammed sportswear? Labels such as Kith , Alo , Koral and Port de Bras explore the genre with ruffled bras (which we will gladly wear outside of workout as soon as the weather permits) with zebra prints and metallic colors. The watchword, therefore, in 2021? On the way to your favorite fitness studio or, alternatively, as part of an online workout , sweating in sharp activewear is more recommended than ever.
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