Why Sweating in Luxury Activewear Is The Ultimate Snobbery of 2021

Failing to invest in pieces intended to be worn in society, it is on cutting-edge activewear that fashion experts are betting this season ... A trend that could well last.
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Has polishing up your look before playing sports become the new normal? If we are to believe the off-duty outfits of celebrities and models like Kendall Jenner , Hailey Bieber , Dua Lipa and Lais Ribeiro in recent months, the answer is yes . Their unstoppable tips for pimping a black leggings or a simple sweatshirt? Carry a luxury bag (ideally a Prada nylon bag), nonchalantly wear a branded sweater, put on THE pair of sneakers that everyone is tearing off or quite simply opt for ultra-vibrant colors.

The ultimate snobbery among all these options? Sweat in a Louis Vuitton cyclist, a Burberry bra or an Emilio Pucci set . At a time when the pandemic is still limiting our outings, luxury houses are rushing more than ever into the activewear category in order to support their customers in a confined daily life. After the commercial successes of collaborations between the sports giants and the fashion-sphere - we think of Nike x1017 ALYKS  or even New Balance x Aime Leon Doré - it was logical for the luxury houses to offer an athletic wardrobe (and comfortable) to Millennials and Gen-Z . More affordable than the ready-to-wear and runway collections, they combine performance with style with a large S, at a time when it is sought after and valued on social networks.

Not ready to invest in monogrammed sportswear? Labels such as Kith , Alo , Koral and Port de Bras explore the genre with ruffled bras (which we will gladly wear outside of workout as soon as the weather permits) with zebra prints and metallic colors. The watchword, therefore, in 2021? On the way to your favorite fitness studio or, alternatively, as part of an online workout , sweating in sharp activewear is more recommended than ever.

Our shopping selection:

1615987184582902 burberry sports bra lofficiel
Burberry, € 290 on
1615987184811095 emilio pucci sports bra lofficiel
Emilio Pucci, € 180 on
1615987185032619 port de bras lofficiel
Port de Bras, around € 125 on and
1615987185267425 all access lofficiel bts29102 electric pink  0002 flat
All Access, € 92 on
1615987185509223 cycling shorts kith lofficiel khw6131 104 957 1728x
Kith, € 80 on

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