A perennial favourite among tastemakers of all ages, the iconic handbag marks its birthday this week in high (fashion) style

&ldquo;Simplicity is the new eccentricity. I was looking for a traditional yet modern [and] contemporary shape, able to satisfy the most sophisticated women,&rdquo; Silvia Venturini Fendi once said of the inspiration behind her Peekaboo bag. And seeing as the emblematic accessory hasn&rsquo;t lost any of its charm or cult appeal in the years since its debut on the Spring/Summer 2009 runway (the design turns 12 this week), we&rsquo;d say Fendi truly hit the nail on the head with this one. &nbsp;&nbsp;

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A perennial favourite among tastemakers of all ages, the Peekaboo walks the fine line between polished and playful, defined by a seemingly austere exterior that folds down into a &ldquo;smile&rdquo; to expose a surprisingly cheerful inner pocket arrayed in bright colours and bold prints &mdash;&nbsp;rather like the enigmatic Fendi woman who reveals her hidden facets at her own discretion. Reinterpreted multiple times over the seasons in various silhouettes, sizes and skins, there&rsquo;s a style to suit virtually every inclination and occasion, from the original Peekaboo Iconic to the raffia Peekaboo X-Tote to the new, personalisable <a href="https://www.lofficielsingapore.com/fashion/sneak-peek-zoey-deutch-stars-alongside-the-peekaboo-in-fendi-s-new-global-campaign">Peekaboo ISeeU</a>. Each model is a testament to Fendi&rsquo;s innovative drive and leatherwork expertise, and is meticulously crafted by hand down to the very last stitch.

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To mark the bag&rsquo;s 12th anniversary, the Italian house has tapped a number of its famous (and fashionable) friends to share a snap with their beloved Peekaboos on social media by way of a socially distanced celebration, with names including L&rsquo;Officiel Singapore cover girls <a href="https://www.lofficielsingapore.com/Culture/rita-ora-talks-tye-dye-tequila-and-taking-things-slow">Rita Ora</a>, Jessica Jung and <a href="https://www.lofficielsingapore.com/fashion/interview-mae-tan-on-style-identity-instagram-individuality-june-july-2019-issue">Mae Tan</a>, as well as <a href="https://www.lofficielsingapore.com/fashion/iris-law-is-the-new-face-of-fendi-s-peekaboo-bag">Iris Law</a>, <a href="https://www.lofficielsingapore.com/fashion/interview-chiara-ferragni-tells-us-whats-inside-her-fendi-peekaboo-bag">Chiara Ferragni</a>, Adele Exarchopoulos, AMIAYA, <a href="https://www.lofficielsingapore.com/fashion/see-the-polaroids-of-these-top-models-from-before-they-became-famous">Natalia Vodianova</a>, Zoe Tay, Han Ye-seul and more. Keep scrolling to see the birthday wishes. &nbsp;

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Rita Ora

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Jessica Jung

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Zoe Tay

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Iris Law

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Mae Tan

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Chiara Ferragni

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AMIAYA

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Zhao Wei

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Adele Exarchopoulos

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Natalia Vodianova

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Han Ye-seul

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Zoey Deutch

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Poppy Delevingne

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Kimberley Anne Woltemas

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Patricia Tanchanok Good

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Liz Sunshine

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Yvette King

Rita Ora, Iris Law, Jessica Jung, Mae Tan And More Celebrate 12 Years Of Fendi's Peekaboo

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