Fashion Week

A summer at White

A walk among the trend brands of Spring Summer 2020
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Lots of news from the September edition of White, a fixture of Milan fashion week.
Back to White Beach, a pavilion dedicated to beachwear: bikinis, beach bags, sandals and everything you need for a stylistically flawless summer.
The accessories reconfirm one of the most interesting sections of White: here you can find designer shoes, bijoux and future it-bags with an international allure but handcrafted.
Among the international highlights, the new entry is Brazil, which brings with it wide-ranging international brands such as Augua de Coco for swimsuits and Iorane
In the White world we also find Portugal, the Middle East, Russia and Belgium, each nation contributes to bringing different styles and experiences to White visitors and buyers.
As usual, the Basement is occupied by the most experimental designers, this time it's the turn of the Dear Progress Russian showroom with a selection of genderless brands.
Fashion is increasingly attentive to the theme of sustainability and White has been promoting Give a Fok-us, a hub edited by Matteo Wrad, divided into 5 thematic areas: water, chemicals, treceability, people and waste & climate change. , in addition to the special project boysh dedicated to women's and sustainable denim.
Among the many brands that are sensitive to this sustainable revolution, we find Roberto Collina who has always used quality materials and noble fibers, Poetic Jeans, a made in Italy denim brand and Pierre Louis Mascia with prints on fabrics that almost seem to come to life.



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