Burberry and Kendall Jenner between reality and digitalization

Burberry's TB Monogram men's and women's collection and Nick Knight's CGI video
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Since Riccardo Tisci was nominated new chief creative officer of Burberry,  the TB monogram has become an iconic signature of the Maison and today, the TB Summer Monogram collection , celebrates the initials of the founder Thomas Burberry conceived in 2018 by the creative director Peter Saville. Capturing "a journey from reality to fantasy" that blends real life with the fantasy of CGI (Computer-Generated Imagery) technology for a special campaign together with Kendall Jenner ,who created 4 selfies in which she wears the male and female collection.

Scroll down to see pictures of the campaign, Kendall Jenner's selfie for Burberry:

In addition to the campaign created with Kendall's selfies, the brand presents a new video made by Nick Knight together with stylist Katy England. Set in a geometric and dreamlike CGI universe that recalls the radical and utipian architecture of Superstudio, a perfect journey to narrate summer 2020, between reality and digitalization.


The collection


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